CULTURAL CUBA
Strategic Marketing + PR
The Brief
Cultural Cuba is a leading luxury DMC specializes in custom travel to Cuba, one of the most iconic destinations on earth. US government restrictions were sending mixed messages about Americans’ ability to travel legally – impacting future bookings.
The Solution
Design an integrated marketing + PR campaign to position Cultural Cuba as a trusted voice and destination leader to trade and consumer audiences. Build travel agency engagement; generate coverage in key travel publications, plan and lead a US press trip to Havana; shoot lifestyle photo content, social media and digital marketing strategy.
